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Latest Posts

Reasons Why Small Businesses Remain Small Despite the Number of Years

If you happened to run your business, one of the hardest things that you will have to do is to grow your enterprise. These days, a lot of businesses remain small. And because of this, they don’t get the market leadership position while their competition gets a better share of the market. Now, though it is already hard enough to make your business last for years, you also have to care about growth. Growth is important since it also offers security to your employees. They know that they have a company that they can depend on.

So what are the most common reasons why a company remains small over the years? Here are some things that make a company get stuck.

The Lack of Funds

First, you have the lack of funds. You need to understand that funding is important in order to improve your operations and even explore better marketing options. The point is that funds play a huge role in your overall operations. The thing with small businesses is that the lack of fund can be problematic especially for startups. You will have to find a way to increase the funding by allocating your profits back into the business. Or in some scenarios, you will have to get a loan.

But the good news is that there are different ways on how you can actually improve on your funding. You can have people supporting your brand. Crowdfunding is now becoming a trend. This is where people give their money to support the company. However, you will need to offer something different in order for them to start investing in the company.

If you are going to ask for an investor to put up his or her money in the company, you will have to make sure that you have a presentation of your plan and how you are going to pay the investor.

The lack of goals

Goals are important if you are going to make the company grow. If you plan on growing the company, you will need to make sure that these goals are not only targeted but also monitored in a consistent manner. In some occasions, a lot of companies forget to set their short term and their long term goals. And because of this, they wander aimlessly on a day to day basis staying afloat.

The goal should also be measurable and attainable. It is imperative that the company is going to take a closer look at the performance every once in a while in order to see if it is really working or not.

Not studying the weakness of other companies

The companies that are in the industry do have weaknesses that you can also take advantage of. On a business standpoint, you will have to make sure that you are going to go after the things that they don’t serve.

Having your own business can be challenging, but you will have to do what it takes in order to grow your company. Keep in mind that employees will rely on you. Also, there are several instances when you can grow your company. Take note of these common mistakes in order to maximize what your company can reach.

How to Start Your Business Without Spending So Much on Marketing

Marketing is key to getting your business in the consciousness of your market. Admit it or not, it isn’t exactly too easy. You will have to account for a number of things whenever you are going to start your own business. Now, a lot of companies don’t have a big budget in their marketing strategies. If you have this type of business, it matters that you know how to use your resources well. Here are some of the most common strategies that you can go for.

Social media marketing

Social media allows you to reach a good number of people for free. In fact, Facebook alone has billions of users on its platform. Now, consider having multiple platforms and run different campaigns on Instagram, Twitter, and Facebook and you already have a good marketing strategy for your company.

One question that businesses these days ask is whether or not they should invest in promotional posts. The good thing about promotional posts is that you can actually get to target your niche properly. And the good news is that it isn’t really that expensive. You can choose how much you are willing to spend daily. However, you should also be careful not to overdo it. There are instances when paying for your posts doesn’t really give you the results that you need. And because of this, you really want to do it in moderation. Also, you want to be very sure that you are targeting the right audience. Keep in mind that it isn’t about the number of likes that you will accumulate. Rather, it is about the number of people who will be buying from your company.

Email marketing

Email marketing is an underrated methodology when it comes to marketing. It has been around for more than a decade, and today, it has become more and more important than ever. Email marketing is all about reaching your audience via their emails. With catchy content that you share with them, it becomes possible to gain more customers using this method. You can share them with coupon codes and special discounts.

Now, how do you get the emails? There are different strategies that you can do in order to get people’s emails. You can ask them nicely using plugins or you can encourage them by having a raffle. These are just small ideas on how you can get the emails of your clients.

Good content on your website

A lot of websites today don’t have the content that visitors need. Instead what they do is just make a website for the sake of having one. Aside from the website’s design, you should also invest in good content in order to attract the right people in your content. What you should understand by now is that content can give you the ROI that you need. You can get ranked on Google.

Mobile-Friendly Website

You also want to make sure that you have a website that is mobile-friendly. A mobile-friendly website can go a long way if you will think of it. Nowadays, half of your traffic will most likely come from mobile devices.

How to Turn Your Home into a Vacation Rental

A lot of people today are looking for ways on how they can make extra cash apart from their work. If you own a real estate property that is quite big for your needs, maybe, you can turn it into a vacation rental. Perhaps, you can just use a room, while the rest of the property is going to be rented for guests? What you have to understand is that it is not really a simple task. There are a lot of things that you will also have to consider. These are some of the most effective strategies on how to turn your home into a vacation rental.

Where is your location?

First, you want to survey your location. Is it really ideal for a vacation rental? You want to make sure that the place is an ideal location for someone who is traveling. So what are the most important questions you will have to ask?

Is it near a tourist spot? Do a lot of people go to your location because they need to go to the tourist spot? A lot of tourists love to stay in nearby areas in order to avoid travel time and in order to avoid the crowd whenever they are enjoying the spot. Next, you also want to ask the question if there is an accessible transportation in your area?This is a big deal because a lot of people tend to skimp on their transportation expenses. They don’t want to spend on a can just to get to your location.

Are there successful vacation rentals in the area?

Next, you also want to make sure that you check the other vacation rentals in the area. How much are they actually charging per month? It is imperative that you are going to be offering a competitive price for your audience. You also have to be realistic when it comes to pricing your property. You need to check the aesthetics as well as the things that you are offering to your market.

Consider fixing what needs to get fixed

In most cases, you will have to make sure to fix all the things that need to get fixed. You want to renovate areas of the home if you really want to make this as a serious money making opportunity for you and your family. For some homeowners, this is the trickiest part. A lot of them are not willing to spend on these things.

You will have to assess when are you going to have your ROI based on the renovation that you are going to do in your home. Also, is it really worth it? In some instances, you simply can’t get the ROI in a matter of a few years. The reason is that the cost of rental isn’t actually that high. You will have to remain competitive against hostels and hotels.

Invest in maintenance

Lastly, you would want to invest in the maintenance of the property. You want to make sure that you are going to have it cleaned every after guest. Also, be sure to check if the property needs some repairs.

How Can You Increase the Success Rate of Your Startup?

If you are planning on having your own business, it is important that you know the risks that you are going to face. You also have to realize that startups can be tricky considering the number of threats that can stop your business. The reality is that it isn’t exactly simple. You need to know the best strategies that can improve the success rate of your business.

You need to understand that there are a great number of things involved if you really want to make the business successful.  First, you need to know your market well. A lot of times, businessmen enter a particular market without any knowledge of the risks that they are going to face. You also need to make sure that your products or services address the needs and wants of your market. In some situations, you also need to have enough funding to keep the business running. For a startup, you will have to be wise where you invest your money.

And of course, timing is everything when it comes to having a business. You don’t want to start your business in a very highly competitive industry. If it is really a highly competitive industry, then you want to make sure that you have the edge.

Bitcoin is Looking Good Again…Should I Buy One?

In 2017, cryptocurrencies made headlines for the reason that Bitcoin had a meteoric rise along with the other altcoins. Bitcoin was able to go from $1,000 during the start of that year to go all the way to almost $20K. Now, Bitcoin is looking healthy once again. Bitcoin this week was able to move by $1,000 above hitting more than $5,000. There are experts like Brian Kelly who thinks that the next target is actually $6,000.

Now, the biggest question that everyone has in mind is if this is going to be a bull run? Could it be possible that Bitcoin is on its winning ways again? Could it be possible that it can surpass the previous all-time high? The reality is that no one exactly knows if this is the case. There are a number of things that should be considered before you can say that there really is another bull run. One, is there an improvement when it comes to the adoption of cryptocurrencies? Next, was there any type of regulatory clarity? Unfortunately, both are not yet fully accomplished by the industry. However, it could mean a short term spike and it can even go higher.